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Content Creation

Why Creating Instagram Graphics in Canva is a Good Idea.

July 8, 2021 by Ashley

Why Creating Instagram Graphics in Canva is a Good Idea

Creating Instagram graphics in Canva is simple! There are some things to keep in mind. Here are some reasons to get started.

In our Beginner’s Guide to Canva post, we talked a lot about how to get started in Canva. We walked you through ways to make simple graphics, but now, let’s get serious. Canva makes it easy to create content for nearly anything, but Instagram is our favorite.

Disclosure: I am not getting paid to talk about Canva. I sincerely think it is an incredible tool for marketers (especially those with a limited budget) to create engaging content. IF you have the budget to do so, hire a graphic designer instead of using Canva.

Reasons to Create Instagram Graphics in Canva:

1. It’s easy to use!

Instagram Graphics in Canva - It's Easy to Use!

It is simple to create Instagram graphics in Canva. When you are just starting in Canva, there are templates available to you which help give you a starting point on content creation.

You will see a ton of Canva creations when scrolling through our Instagram account. It was super helpful to use templates when starting, but these templates are available to anyone on Canva. This means any person who signs in to Canva can post the same content. How do you avoid this? By starting from scratch, of course! We will get to that later.

2. You can create branded content FAST.

Instagram Graphics in Canva - Brand Kit

If you are like me and want to set your business up for success, you should invest in the premium versions of Canva. Though you have access to features in the free version of Canva, the premium version allows you to create a brand kit.

The brand kits allow you to store multiple logos for your brand, select brand colors and add branded fonts. These aspects are available in the design mode, giving you a shortened time frame on how long it takes to create branded content.

3. You have free stock photos at your fingertips!

Instagram Graphics in Canva - Free Stock Photos

No more rummaging through the internet trying to find the perfect free stock photo to include in your content. Canva offers free stock photos, elements, and videos that give your content an edge.

When you unlock premium with Canva, you will have access to ALL the stock images and videos Canva has to offer. If you are serious about your business, consider getting a premium account.

4. You can post directly from Canva to your platform.

Instagram Graphics in Canva - Content Planner

If you have a Facebook page for your business, you can connect it to an Instagram business account! In the content planner provided by Canva, you can schedule content in advance using the Instagram graphics you just created in Canva!

Even though we no longer have a Facebook account, we still utilize the content planner for other platforms. Yes, this is not just usable with Instagram! Connect Instagram, Facebook, Twitter, Facebook Group, Pinterest, LinkedIn Profile, LinkedIn Page, Tumblr, and even Slack! Canva makes it all too easy to get you started on your social media content goals.

Creating Instagram graphics in Canva is smart because it saves you so much time!

And what do they also say about time in business? Time is MONEY! Creating content for social media does not need to be terrifying. With tools like Canva, almost anyone can do it. If you are reluctant to try it for yourself or do not have the time, we are here to help!

Reach out to us! We will help create content perfect for your business and your brand.

Until next time,

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Filed Under: Social Media Tagged With: Canva, Content, Content Creation, Social Media, Social Media Marketing

Beginner’s Guide to Canva: Creating Content Easily

July 2, 2021 by Ashley

You’ve seen the commercials and heard about Canva, but what is it? Here is a beginner’s guide to Canva to help you get started and convince you why you should be using it.

Let me start off by disclosing: I am not getting paid by Canva to talk about their website. I simply think it is an incredible tool for marketers (without Graphic Design experience) to take their content to the next level. If your business requires a need of a graphic designer then hire a graphic designer. This should not take place over hiring a professional who is qualified and trained. Now, moving on.

A Beginner’s Guide to Canva: Getting Started

Setting Up Your Account

Before you get started, decide whether you would like to use a work or personal email for the account. If you are planning to use this for work purposes only and would like to be reimbursed for the cost (don’t worry, this is for premium), consider signing up with your work email.

*Note: You can sign in using social media, but I would advise against doing this. Instead, use an email. This avoids you needing a code generator or a second step to keep you from accessing the site.

Now that your account is set up, let’s really get started!

Setting Up Files

I get it. You’re finally signed in and ready to start customizing and playing with the exciting tools of Canva. Before you get started, I urge to you create folders first. This will get you in the habit of organizing your content instead of having it all thrown onto your main screen. Click “Home” and find the “All Your Folders” section. Click on this and start creating folders based on what content you’ll be creating.

Beginner's Guide to Canva: All Your Folders

I have my files set up based on businesses. This means I have folders labeled for businesses I freelance with to keep all that info together and have separate folders for Moody Blue Media and my passion project Moody Blue Elvis.

Now that you have your folders set up, or at least at a starting point, you can get started on creating content!

Creating Content

Canva makes it easy to create almost any content you may need. Presentations for work, developing a new logo, even Instagram Stories – the possibilities are endless. We will go through a lot of those in the future. For now, let’s create content for this blog post together!

Since I have a premium account, I was able to set up a brand kit. We will go through a brand kit and premium accounts in a later post. For now, see if Canva is a smart tool for you and your business before investing. A lot can be accomplished with the free account.

Create A Design

At the top of the page, click “Create a design.” A lot of options will appear. In the search bar, type in “blog banner” and select that option.

Beginner's Guide to Canva: Create a design

A new window will appear with a blank canvas in the appropriate size. Before we get started, make sure to title your new document. This will make it easier to organize your files later. To rename your document, click on the area at the type right of the screen where you see the words, “Untitled design – Blog Banner.” This will remove that title and allow you to type in something new.

Beginner's Guide to Canva: Untitled Design

Now is when we can get started.

As you can see, our blog has a specific style we like to keep. All of these designs came straight from Canva, but I lay them out how I want. If you are not quite there yet, you will see a section on the left side of your screen labeled “templates.” This will help you with the layout. All you’ll have to do is edit the colors, text, and imagery to match your brand.

Make A Design

I like to keep the colors rotating depending on when the blog post will go live, making the background of this featured image white. For teaching purposes, I’ll show you how to change the background color. Click on the blank canvas. It should highlight teal around it. Just above the left portion of the canvas is a square filled with colors. Click on the square, and here you can select the color of the background.

Beginner's Guide to Canva: Background Color

Now that the background color has been selected, we can begin adding text.

On the lefthand side of your screen, you will see an option labeled “Text.” When you click on this, several options will appear. Click on “Add a heading” and watch as it appears on the blank canvas. Using the toolbar above the canvas, you can adjust the size, color, and font to your liking.

Beginner's Guide to Canva: Adding Text

Using the title of this blog post, I will create the text I like, adjust the sizing, and change the colors to match our brand style.

Beginner's Guide to Canva: Header Text

Adding Flair!

Now, we can dive into the elements Canva has to offer. This is where we can add flair to just about anything! Click on “Elements” on the lefthand side of the screen and type in the search bar “Canva.”

Beginner's Guide to Canva: Elements

Take your time to experiment. Move things around, change font sizes or styles. You never know what you may create until you take some chances!

Here is my final product:

Beginner's Guide to Canva Creating Content Easily - Featured Image

Have questions or concerns about Canva? Reach out! We are more than happy to assist you getting setup and started using Canva. Remember, this is just the beginner’s guide to Canva so there is a lot more to come.

Until next time,

TCB,

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Filed Under: Blogging, Social Media Tagged With: Canva, Content, Content Creation, Social Media Marketing

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